Jiyun Alice Hwang is a rising creative in the fashion and art industries, blending her expertise in visual design, marketing, and cultural storytelling. With a deep appreciation for aesthetics and identity, she has honed her skills in both South Korea and the United States, shaping a unique perspective that merges business with creative expression.
Born in South Korea, Jiyun spent her early years in a well-off household, shielded from cultural challenges until she moved to the United States for boarding school. There, she encountered stark cultural differences, which led her to navigate a complex dual identity. Rather than seeing this as a limitation, she found strength in the ability to move between worlds, developing a nuanced understanding of self-expression, social impact, and the power of artistic storytelling. This fluidity now shapes her work in the fashion and art industries, where she brings together diverse influences to create meaningful, thought-provoking visuals.
Her journey led her to Boston College, where she studies studio art while actively engaging in the Boston College Fashion Club. Through her academic and creative pursuits, she has explored how fashion is more than just an industry—it is a language of representation, emotion, and cultural dialogue.
Jiyun has interned at Kakao Entertainment, designing album covers for major artists in South Korea’s dynamic music scene. Her work in visual branding and marketing has given her insight into how aesthetics shape an artist’s identity and how creative direction plays a role in audience engagement. This experience, coupled with her passion for fashion and media, continues to inform her aspirations in luxury fashion marketing and creative branding.
But for Jiyun, art is more than an industry or a profession—it is a language that exists beyond words. She believes that art has the power to give what words cannot, to say what remains unspoken, and to resurrect what was thought to be lost. Through color, form, and texture, she seeks to awaken dormant emotions, reintroduce forgotten memories, and create experiences that linger long after the moment has passed. Art, to her, is not simply seen—it is felt, remembered, and lived.
Her personal work embraces mixed media and sculpture, pushing beyond traditional forms to evoke a sense of immersion, nostalgia, and emotional resonance. She is drawn to abstract expression, allowing her pieces to be interpreted in different ways by each viewer. Whether through a fragmented sculpture or a sweeping brushstroke, she strives to gift emotions, moments, and unspoken truths, believing that the most powerful connections are the ones that go beyond what language can hold.
Looking ahead, Jiyun envisions launching her own art gallery in Miami, a space where fashion, contemporary art, and cultural narratives converge. Her goal is to create an environment where emerging artists, designers, and creatives can challenge conventions and redefine modern aesthetics.
With a background that bridges two worlds and a passion for innovation, Jiyun is charting a path that blends artistry with business, authenticity with influence, and tradition with modernity—shaping a future that is uniquely her own.